Comparison of Two Advertisements - 1815 Words

A Comparison of Two Advertisements The Oxford dictionary definition of ‘advertise’ is: â€Å"To promote (goods or services) publicly to increase sales.† But is it more than that? I think that the meaning of advertising is forever changing, as the consumer becomes more demanding and the producer becomes more ‘devious’ in the ways they promote the product they are trying to sell. Now, I believe that advertising means: trying to sell products to people whether or not they set out to buy them in the first place. I think that advertising often glorifies the product so people are almost ‘tricked’ into buying it, thinking that they are buying much more than they actually are. Advertising is the most successful way of selling a product, mainly†¦show more content†¦In the Alfa Romeo advert, I think the copy aims at a younger audience than the Citroen advert. I think this is more for people in their twenties who are not as much worried about the safety of the car as its style and speed. The tone of the Citroen advert is direct, and I think is probably written by someone who could work for the company, who knows what they are talking about. However, the tone of the Alfa advert is more friendly and a little less direct and technical than Citroen. It talks about ‘elegant styling’, ‘impressive performance’ and ‘outstanding handling’ – subjective words, but it still makes you think that it must be a great car if someone can say these things about it. The Citroen advert has a picture of a car driving through some ‘polystyrene balls’ in the middle of the page. I think this adds to the theme of safety in the car, because of the association of polystyrene with safe packaging for transportation. The colours are mainly ‘cool’ colours, like blue/green colours, which work very well in an advert for a safe car rather than reds, oranges, etc. The words at the top of the advert are just saying what the product is and doesn’t take the attention away from the image. The wording is quite plain, too: ‘The new look Citroen Xsara. Visit your Citroen dealership now.’ They do not take the reader’s eye away from the car, which is the main object. However, the slogan does not really relate to the image, it is instead just informingShow MoreRelatedA Comparison of Two Advertisements Essay708 Words   |  3 PagesA Comparison of Two Advertisements I have looked at 2 advertisements, one is from Sugar magazine and the other from Style magazine. The advertisement from Sugar, is for LOreal Paris Colour Pulse Hair Dye; the advertisement from Style is for Clinique Autumn 2004 close up on lips: modern metallics. All advertisements are aimed at specific target audiences and as such require different ideas, linguistic devices and presentational features to attract them. TheRead MoreA Comparison of Two Advertisements Essay2102 Words   |  9 PagesA Comparison of Two Advertisements I am going to compare two advertisements which I took from the magazine Marie Claire. Marie Claires target audience is young, sophisticated women, aged 18-30s. In the magazine, there is lots about fashion, beauty, relationships and general womens issues. I have chosen two different advertisements to compare. Both advertisements have very different, effective persuasive techniques which I am going to discuss. I am going toRead MoreEssay about Comparison of Two Advertisements719 Words   |  3 PagesComparison of Two Advertisements First of all, I will look at the history of advertising. Most historians believe that the first adverts were signs hung above shop doors in Babylon, now Iraq. This was as early as 3000 B.C. Many people could not read, so these early adverts were often symbols, for example a boot indicated a shoemakers shop. The first mass advertisement in Britain was in about 1472, after Johannes Gutenburg had invented movable type. It was a posterRead MoreEssay about A Comparison of Two Advertisements1239 Words   |  5 PagesA Comparison of Two Advertisements Advertising is a tool used by businesses to inform us about their products and to persuade us to buy them. Advertisements are all around us: on billboards, in magazines, in newspapers, on the Internet, on airplanes, in shop windows, on posters and banners, on leaflets and so on. Advertisements attempt to persuade the subconscious that our lives would be improved if we bought the product on offer. Advertisements affect our livesRead MoreEssay on A Comparison of Two Television Advertisements1065 Words   |  5 PagesA Comparison of Two Television Advertisements Television is the most important medium for advertising, and advertising is a vital component of traditional TV business models. It has always been difficult to assess the benefits of TV advertising as advertisers have traditionally had only a vague idea of who may have seen a particular advert and the actual impact on them. However, they can try and target an audience specifically e.g. time, channel of advert, etc. MostRead MoreA Comparison of Two Advertisements Essay examples1129 Words   |  5 PagesA Comparison of Two Advertisements Advertising is a way of publicizing a product that you want to sell. There are many of different things to advertise, such as clothes, shoes, cars, watches etc. Advertising promotes the latest goods that are out in the shops. Advertising effects me everyday because every time I see a advertisement it attracts me to the product and I think about buying it or saving up to buy it. In this assignment, I will be talking about two differentRead MoreA Comparison of Two Print Advertisements Essay2065 Words   |  9 PagesA Comparison of Two Print Advertisements For this advertisement I will be analyzing and comparing two recent advertisements selling similar products from the same company. They are both advertising Nokia mobile phones. The first advertisement I shall be analyzing appeared in November 2004 from a Campus a popular university newspaper. The commercial that I will be comparing the first one to, comes from a business magazine entitled Arabian Business and appeared in DecemberRead MoreAdvertising Analysis : The Pepsi Advertisement Essay903 Words   |  4 PagesMedia Essay Advertisements are among the most popular forms of media an ordinary person can consume. Due to their high prominence in consumers’ lives, brand competition through visual advertisements stands as no foreign matter to the majority of large companies. PepsiCo remain no strangers to commercial competition due to their flagship brand of soft drink: Pepsi. However, PepsiCo harbors a longstanding conflict in the soft drink market with rival product Coca-Cola. Logically, the conflict betweenRead MoreAdvertising Of The Same Media863 Words   |  4 PagesComparisons between advertisements of the same media take a specific skill, eye, and intellect to make these comparisons and contrasts. Comparisons can include the imagery, copy, and the campaign, these are up to debate for the viewer, to one an advertisement can be provocative, but to another the advertisement can simply be a form of bandwagon. Calvin Klein and Versace have two internet advertisements that I believe them to both be provocative in their own special ways, but share a form of bandwagonRead MoreAnalysis of an Advertisement on Tsunamis and 9/11 Essay810 Words   |  4 Pagesdeed, everything effects our planet and you. This print advertisement by World Wildlife Fund uses a dramatic comparison between the incident pertaining 9/11 and the years of death caused by tsunamis, both being insinuated to be caused by people. The advertisement is used to demonstrate the effects that are brought upon the earth through the actions of each individuals, which in the end results in their own tragedy. Throughout the advertisement many viewers can visualize the content of the ad by the